Written by a leading authority, this book discusses a wide range of
analytic ideas that can and should inform ethnographic analysis. In
introducing the notion of 'granular ethnography' it argues for an
approach to qualitative research that is sensitive to the
complexities of everyday social life. A much-needed antidote to
superficial research and analysis, the text deals not merely with
the practical methods of fieldwork, but with the far more ambitious
enterprise of turning ethnographic data into productive ideas and
concepts. Paul Atkinson enables us not merely to do ethnography,
but truly to think ethnographically. His book will prove invaluable
to students and researchers across the social sciences.
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