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Corporate Entrepreneurship - Innovation and Strategy in Large Organizations (Paperback, 3rd Revised edition) Loot Price: R525
Discovery Miles 5 250
You Save: R148 (22%)
Corporate Entrepreneurship - Innovation and Strategy in Large Organizations (Paperback, 3rd Revised edition): Paul Burns

Corporate Entrepreneurship - Innovation and Strategy in Large Organizations (Paperback, 3rd Revised edition)

Paul Burns

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List price R673 Loot Price R525 Discovery Miles 5 250 You Save R148 (22%)

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This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively. This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.

General

Imprint: Red Globe Press
Country of origin: United Kingdom
Release date: December 2012
First published: 2013
Authors: Paul Burns
Dimensions: 235 x 155 x 22mm (L x W x T)
Format: Paperback
Pages: 528
Edition: 3rd Revised edition
ISBN-13: 978-0-230-30403-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN: 0-230-30403-6
Barcode: 9780230304031

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