Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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New Venture Creation - A Framework for Entrepreneurial Start-ups (Paperback, 2nd edition)
Loot Price: R1,566
Discovery Miles 15 660
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New Venture Creation - A Framework for Entrepreneurial Start-ups (Paperback, 2nd edition)
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If you are looking for an engaging textbook, rich in learning
features, which will help you to guide your students through the
process of developing and launching a start-up, this is it. With
his innovative New Venture Creation Framework, Paul Burns breaks
the venture creation process up into three key phases: Research,
Business Model Development, and Launch. At every stage crucial
steps and considerations are revealed, providing comprehensive
coverage of the subject. Practical advice is combined with academic
research, enabling you to run a course which is both relevant and
rigorous. The second edition of this popular textbook is essential
reading for any undergraduate or postgraduate course in new venture
creation. It will also prove useful for shorter courses on
entrepreneurship and in enterprise centres and entrepreneurship
hubs. New to this Edition: - Thought-provoking video interviews
with author Paul Burns examine key questions - Video and audio
cases provide an insight into life as an entrepreneur - A fictional
running case study offers insight on thematic concepts as applied
to one example - A greater variety of case studies, ranging from
well-known businesses to smaller, local initiatives - A new
Workbook design, with space for students to write their answers and
ideas - Closer alignment of the content to the innovative New
Venture Creation Framework, resulting in a textbook that is clear
and easy to follow - An interactive ebook version of the text
available for purchase Accompanying online resources for this title
can be found at
bloomsburyonlineresources.com/new-venture-creation-2e. These
resources are designed to support teaching and learning when using
this textbook and are available at no extra cost.
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