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Conceptualising and Measuring Work Identity - South-African Perspectives and Findings (Paperback, Softcover reprint of the original 1st ed. 2015)
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Conceptualising and Measuring Work Identity - South-African Perspectives and Findings (Paperback, Softcover reprint of the original 1st ed. 2015)
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This book provides a systematic overview on issues and challenges
related to work identity and identification at work in the 'new'
South African workplace. It shares results and measures of a work
identity research project that was conducted in a variety of modern
South African workplaces. It looks at the concept of work identity
in the light of a keen and growing interest in why people are
becoming attached to, involved in, engaged with, or committed to
their work. Still a relatively unexplored concept, built on the
foundations of different identity theory streams, the concept of
work identity provides a fundamental reconsideration of explaining
engaging behaviours at work. Against the backdrop of a changing
political and economic landscape and the impact these radical
changes had on the South African workplace, the main research
question of the project was the South African employees' question
'Who am I at work?'. In search of the answer to that question, the
book explores the impact of South African employees' life spheres
and life roles on their choice of work-related identification foci.
It further explores how identity work tactics and strategies are
being used to develop and define their own work identities,
resulting in the conceptualisation and development of a work-based
identity measure.
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