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The Contagious Commandments - Ten Steps to Brand Bravery (Hardcover)
Loot Price: R391
Discovery Miles 3 910
You Save: R81
(17%)
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The Contagious Commandments - Ten Steps to Brand Bravery (Hardcover)
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List price R472
Loot Price R391
Discovery Miles 3 910
You Save R81 (17%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Contagion may alarm doctors but marketers thrive on it. Some
concepts are so compelling you have to share them. But what makes
an idea so infectious you can't keep it to yourself? And how can
brands produce these kinds of ideas intentionally rather than by
chance? Contagious, the globally renowned intelligence resource for
the marketing industry, is dedicated to identifying and
interrogating the world's most exceptional creative trends. And in
The Contagious Commandments, Paul Kemp-Robertson and Chris Barth
condense this valuable research into ten strategic takeaways for
your own marketing revolution. Taking inspiration from disruptive
campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog,
LEGO, Kenco, and dozens more, The Contagious Commandments explores
how companies fuse creativity, technology and behavioural
psychology to achieve truly original marketing ideas that have a
positive impact on society and profits - and how your brand can
too.
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