0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Not currently available

The Contagious Commandments - Ten Steps To Brand Bravery (Paperback) Loot Price: R280
Discovery Miles 2 800
You Save: R70 (20%)

The Contagious Commandments - Ten Steps To Brand Bravery (Paperback)

Paul Kemp Robertson, Chris Barth

 (sign in to rate)
List price R350 Loot Price R280 Discovery Miles 2 800 You Save R70 (20%)

Bookmark and Share

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.

Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

General

Imprint: Penguin Books
Country of origin: United Kingdom
Release date: 2020
Actors: Paul Kemp Robertson • Chris Barth
Dimensions: 234 x 153 x 27mm (L x W x T)
Format: Paperback - Trade
Pages: 304
ISBN-13: 978-0-241-32897-2
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 0-241-32897-7
Barcode: 9780241328972

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners