THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL
MEDIA PAY.
""The Social Commerce Handbook" provides a practical road map
for not only mastering but also monetizing your social media
investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group
digital agency
Learn the secrets to unlocking sales with the "Big
Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and
seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new
field, "The Social Commerce Handbook" distills the real-world
experience of successful social commerce businesses--from Apple to
Zappos--into 20 secrets for turning "Likes" into "Buys." The power
of social utility The appeal of social gifting The importance of
social curation The role of social status The value of social
intelligence
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