The Meat Free Monday Campaign aims to encourage everyone to do
their bit to help protect the planet by demonstrating that by
giving up meat for one day each week you can save money, reduce
your environmental impact, and live a healthier life. Launched by
Paul, Mary and Stella McCartney in 2009, the campaign has been a
trailblazer, and magazines, restaurants, hospitals, colleges,
workplaces, celebrities, and entire communities have all pledged
their support. Furthermore, almost every health study published in
recent years has proven that eating a more plant-based diet
improves body weight, blood pressure, and blood sugar, and shows
that having at least one meat-free day a week is essential for
anyone wishing to enjoy a healthy life. The Meat Free Monday
Cookbook also proves how simple it is to eat less meat by including
irresistible vegetarian menus for every week of the year two main
dishes, plus four other ideas for each meal of the day. Packed with
recipes such as Fruity Quinoa, Mexican Cornbread, Warm Halloumi,
Apple and Radish Salad, Double Chocolate Crackle Cookies, and
Gingerbread Cake, as well as vibrant spring soups, inventive summer
salads, appetizing autumn baked dishes and comforting winter stews.
It includes contributions from Paul, Mary and Stella, as well as
from celebrity and chef supporters such as Yotam Ottolenghi, Woody
Harrelson, Pink, Darina Allen, and Vivienne Westwood. It really is
the perfect recipe book for anyone who cares about their health,
the environment, and seriously delicious food. The UK Meat Free
Monday campaign is part of the global Meatless Monday movement
launched in the US in 2003 by former ad man turned health advocate
Sid Lerner and the Johns Hopkins Bloomberg School of Public Health.
The movement has now spread from the US and the UK to more than 40
countries that have homegrown versions of the cut out meat once a
week" campaign. You can learn more about the global movement at
www.meatlessmonday.com.
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