Books > Arts & Architecture > History of art / art & design styles
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Design, Form, and Chaos (Hardcover)
Loot Price: R1,297
Discovery Miles 12 970
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Design, Form, and Chaos (Hardcover)
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"To have the preeminent graphic designer in America-the leading
proponent of the Modern-intelligently and forcefully speak out
makes this a document for today and the ages. Rand's book is a
classic." -Stephen Heller (1993) Paul Rand (1914-1996) was a
pioneer in the field of advertising design and typography, and his
work still exerts a profound influence on the design profession.
First published to critical acclaim in 1993, and long unavailable,
Design, Form, and Chaos is now back in print. Exploring graphic
design challenges such as the values behind aesthetics, the role of
intuition, selecting a typeface, and the place of market research,
the book elegantly demonstrates how utility and beauty can be
effectively combined. Illustrated with examples of Rand's own
remarkable graphic design, as well as with the work of artists he
admired, the book features seven portfolios that he used to present
logos to clients such as Next, IDEO, and IBM. Clearly one of the
most important books in the history of 20th-century American
design, Design, Form, and Chaos is a must have for any student or
professional.
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