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Design, Form, and Chaos (Hardcover) Loot Price: R1,297
Discovery Miles 12 970
Design, Form, and Chaos (Hardcover): Paul Rand

Design, Form, and Chaos (Hardcover)

Paul Rand

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Loot Price R1,297 Discovery Miles 12 970 | Repayment Terms: R122 pm x 12*

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"To have the preeminent graphic designer in America-the leading proponent of the Modern-intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic." -Stephen Heller (1993) Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.

General

Imprint: Yale University Press
Country of origin: United States
Release date: October 2017
Authors: Paul Rand
Dimensions: 271 x 198 x 24mm (L x W x T)
Format: Hardcover
Pages: 240
ISBN-13: 978-0-300-23091-8
Categories: Books > Arts & Architecture > History of art / art & design styles > General
LSN: 0-300-23091-5
Barcode: 9780300230918

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