Entrepreneurship - Pearson New International Edition (Paperback, 4th edition)

For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2013
First published:	2014
Authors:	Peggy Lambing • Charles Kuehl
Dimensions:	274 x 216 x 12mm (L x W x T)
Format:	Paperback
Pages:	300
Edition:	4th edition
ISBN-13:	978-1-292-04000-4
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN:	1-292-04000-9
Barcode:	9781292040004

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