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Books > Arts & Architecture > Industrial / commercial art & design
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The Package Design Book 5 (English, French, German, Hardcover, Multilingual edition)
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The Package Design Book 5 (English, French, German, Hardcover, Multilingual edition)
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Attract, protect, inform, collect-good packaging is synonymous with
multitasking. Creating these ultimate all-rounders calls for a deep
understanding of the good, the market, the customer, the
environment, the flow of trade-no easy task. Each year, the
Pentawards spotlight the ingenious masterminds behind these complex
containers and grant their coveted trophies to the cleverest and
most innovative designs in the field. This latest edition of The
Package Design Book rounds up the winning designs from the
2017-2018 competitions. With introductory essays, product
descriptions, and plenty of images, this book features more than
400 winners from over 40 countries across five main
categories-beverages, food, body, luxury, and other markets-and no
fewer than 57 subcategories. The result is an authoritative survey
of the best of the best, and a rich celebration of packaging as a
kaleidoscopic art form.
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