Effective construction briefing is vital for a successful project,
whether this be in terms of client satisfaction or an effective
commercial outcome for the professionals involved.
Despite that, however, poor briefing continues to result in late
buildings which do not adequately meet a client's requirements,
achieved through a process they do not enjoy.
This book, based on detailed research with industrial partners,
identifies five key areas where briefing can be improved:
empowering the client
managing the project dynamics
appropriate user involvement
team building, and
the use of appropriate visualisation techniques.
The areas for improvement are described in detail and are backed
up with comments from clients and practitioners. A series of case
studies adds further practical detail. It is shown that good
briefing is good business.
This easy-to-read guide provides an effective improvement
process which firms can adapt to their specific circumstances. It
will appeal both to clients and their professional advisers.
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