The Internationalization of the Firm : A Reader - A reader (Paperback, 2nd Revised edition)

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	October 1998
First published:	September 1998
Authors:	Peter Buckley • Pervez Ghauri
Dimensions:	244 x 188 x 28mm (L x W x T)
Format:	Paperback
Pages:	440
Edition:	2nd Revised edition
ISBN-13:	978-1-86152-401-0
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
LSN:	1-86152-401-3
Barcode:	9781861524010

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