The Business Environment provides a flexible and comprehensive
learning experience for modern PESTLE-driven courses by using a
two-tier approach. The book offers an accessible introduction to
the business environment model, taking into account curriculum and
blended learning developments. For those new to business and
business economics it introduces the key concepts, theory and
examples (covering marketing, human resource management, operations
management, finance), whilst also maintaining the depth and rigour
needed for both undergraduate and postgraduate level study. The
accompanying CourseMate offers a host of practical material mapped
specifically to each chapter, and provides the overall product with
unrivalled depth and coverage for the levels targeted.
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