The Business Environment (Paperback, International Edition)

The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	February 2013
First published:	2013
Authors:	Phil Kelly • Andrew Ashwin
Dimensions:	260 x 195 x 14mm (L x W x T)
Format:	Paperback
Pages:	375
Edition:	International Edition
ISBN-13:	978-1-4080-3016-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > General
LSN:	1-4080-3016-0
Barcode:	9781408030165

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