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Books > Business & Economics > Business & management > Sales & marketing
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Integrated Business To Business Marketing - The Complete Blueprint (Paperback)
Loot Price: R378
Discovery Miles 3 780
You Save: R32
(8%)
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Integrated Business To Business Marketing - The Complete Blueprint (Paperback)
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List price R410
Loot Price R378
Discovery Miles 3 780
You Save R32 (8%)
Expected to ship within 9 - 15 working days
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In an advanced digital era, with data available on almost everyone
and everything, knowing how to bring these different technologies
together into a cost-effective integrated marketing strategy that
works to create new business sales is paramount to the success of
any firm. Understanding what needs to be done to get good results,
without spending a king's ransom or burning the midnight oil to
generate those sales, is at the very heart of what Integrated
Business to Business Marketing is about. Whether you run an
established enterprise or business start-up, Philip Allott will
provide you with a blueprint for success.
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