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Marketing Management, Global Edition (Paperback, 15th edition)
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Marketing Management, Global Edition (Paperback, 15th edition)
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For undergraduate and graduate courses in marketing management. The
gold standard for today's marketing management Stay on the
cutting-edge with the gold standard text that reflects the latest
in marketing theory and practice. The world of marketing is
changing everyday--and in order for students to have a competittive
advantage, they need a textbook that reflects the best of today's
marketing theory and practices. Marketing Management is the gold
standard marketing text because its content and organization
consistently reflect the latest changes in today's marketing theory
and practice. The Fifteenth Edition is fully integrated with
MyMarketingLab and is updated where appropriate to provide the most
comprehensive, current, and engaging marketing management text as
possible. Please note that the product you are purchasing does not
include MyMarketingLab. MyMarketingLab Join over 11 million
students benefiting from Pearson MyLabs. This title can be
supported by MyMarketingLab, an online homework and tutorial system
designed to test and build your understanding. Would you like to
use the power of MyMarketingLab to accelerate your learning? You
need both an access card and a course ID to access MyMarketingLab.
These are the steps you need to take: 1. Make sure that your
lecturer is already using the system Ask your lecturer before
purchasing a MyLab product as you will need a course ID from them
before you can gain access to the system. 2. Check whether an
access card has been included with the book at a reduced cost If it
has, it will be on the inside back cover of the book. 3. If you
have a course ID but no access code, you can benefit from
MyMarketingLab at a reduced price by purchasing a pack containing a
copy of the book and an access code for MyMarketingLab
(ISBN:9781292092737) 4. If your lecturer is using the MyLab and you
would like to purchase the product... Go to www.MyMarketingLab.com
to buy access to this interactive study programme. For educator
access, contact your Pearson representative. To find out who your
Pearson representative is, visit www.pearsoned.co.uk/replocator
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