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Principles of Marketing, An Asian Perspective (Paperback, 4th edition)
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Principles of Marketing, An Asian Perspective (Paperback, 4th edition)
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For Principles of Marketing courses that require a comprehensive
text. Help students learn how to create value through customer
connections and engagement In a fast-changing, increasingly digital
and social marketplace, it's more vital than ever for marketers to
develop meaningful connections with their customers. The Principles
of Marketing, An Asian Perspective provides an authoritative,
comprehensive, innovative, managerial, and practical introduction
to the fascinating world of marketing in and from Asia. It helps
students master today's key marketing challenge: to create vibrant,
interactive communities of consumers in Asia who make products and
brands an integral part of their daily lives. To help students in
Asia understand how to create value and build customer
relationships, the Asian Perspective presents fundamental marketing
information within an innovative customer-value framework. This
textbook makes learning about and teaching Asian marketing easier
and more exciting for both students and instructors by providing a
variety of vignettes, up-to-date corporate examples, and relevant
case studies.
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