Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Principles Of Marketing - Global And Southern African Perspectives (Paperback) Price: R280

Discovery Miles 2 800

Add to cart

Principles Of Marketing - Global And Southern African Perspectives (Paperback)

Philip Kotler, Gary Armstrong

(sign in to rate)

Price R280

Sold by

Aristata Bookshop - Fulfilled by Loot

Discovery Miles 2 800

Expected to ship within 2 - 4 working days

Description
Details
Customer Reviews

Retaining the solid theoretical foundation of the international edition, this text helps students understand the complex marketing environment in which Southern African firms operate.

A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book.

Its content coverage, while broad, is also in-depth, and it skillfully integrates both local and global examples.

General

Imprint:	Pearson Education
Country of origin:	South Africa
Release date:	2010
Authors:	Philip Kotler • Gary Armstrong
Dimensions:	280 x 210 x 34mm (L x W x T)
Format:	Paperback
Pages:	701
ISBN-13:	978-1-77025-561-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-77025-561-3
Barcode:	9781770255616