Premium Power - The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi (Hardcover, 2005 ed.)

At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	October 2005
First published:	2006
Authors:	P Rosengarten • C. Stuermer
Dimensions:	229 x 152 x 17mm (L x W x T)
Format:	Hardcover
Pages:	194
Edition:	2005 ed.
ISBN-13:	978-1-4039-9883-5
Categories:	Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
LSN:	1-4039-9883-3
Barcode:	9781403998835

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!