"This informative and comprehensive book will be of value to
business practitioners and students wanting to know how Asian
Pacific business networks operate."
Despite the growing economic importance of the Asia Pacific
region, Western firms remain underrepresented. To remedy this
situation, Western firms must approach their operations in Asia
strategically, by questioning many of the traditional assumptions
of Western business. While Japan has been the subject of much
Western scrutiny, the other nations in the region--South Korea,
Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia,
China, and Thailand--have been virtually overlooked.
Strategies for Asia Pacific, the culmination of two decades of
research and direct professional experience, is written to provide
Western companies with a hands-on approach to doing business in
Asia Pacific. The authors first define the region's key
characteristics, its role in the world economy, and key features of
market and consumer behavior. The book then turns to an overview of
the competitive market for developing business there, outlining
what is required to design and manage joint-ventures. The final
chapters examine the prospective pitfalls in managing Asia Pacific
operations and the human resource issues associated with such
operations before concluding with projections for future trends in
the development of the region.
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