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Books > Business & Economics > Business & management > E-commerce

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Six Billion Shoppers - The Companies Winning The Global E-Commerce Boom (Paperback, Main Market Ed.) Loot Price: R267
Discovery Miles 2 670
You Save: R81 (23%)

Six Billion Shoppers - The Companies Winning The Global E-Commerce Boom (Paperback, Main Market Ed.)

Porter Erisman

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List price R348 Loot Price R267 Discovery Miles 2 670 You Save R81 (23%)

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From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones.

The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

General

Imprint: Macmillan
Country of origin: United Kingdom
Release date: September 2017
Authors: Porter Erisman
Dimensions: 235 x 153 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 241
Edition: Main Market Ed.
ISBN-13: 978-1-5098-7474-3
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Promotions
LSN: 1-5098-7474-7
Barcode: 9781509874743

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