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Placebo-Effekte im Marketing - Zur Abhangigkeit des Produktnutzens von Marketing-Massnahmen (German, Paperback, 2010 ed.) Loot Price: R1,457
Discovery Miles 14 570
Repayment Terms: R137 pm x 12*
Placebo-Effekte im Marketing - Zur Abhangigkeit des Produktnutzens von Marketing-Massnahmen (German, Paperback, 2010 ed.): Prof...

Placebo-Effekte im Marketing - Zur Abhangigkeit des Produktnutzens von Marketing-Massnahmen (German, Paperback, 2010 ed.)

Prof Dr Alfred Kuss; Anja Fell

Series: Marketing-Management

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Loot Price R1,457 Discovery Miles 14 570 | Repayment Terms: R137 pm x 12*

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Anja Fell befasst sich mit dem Produktnutzen als zentralem Analysekonzept von Austauschprozessen und stellt unterschiedliche Konzepte den Erkenntnissen der Placebo-Forschung im Marketing-Kontext gegenuber. In zwei experimentellen Studien zeigt sie, dass auch die Marke die Wirkung eines Produktes mitbestimmen kann.
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General

Imprint: Gabler
Country of origin: Germany
Series: Marketing-Management
Release date: 2010
First published: 2010
Foreword by: Prof Dr Alfred Kuss
Authors: Anja Fell
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback
Pages: 212
Edition: 2010 ed.
ISBN-13: 978-3-8349-2096-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-2096-7
Barcode: 9783834920966

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