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Retail Management - Principles & Practices (Hardcover)
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Retail Management - Principles & Practices (Hardcover)
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Indian retail business is undergoing dramatic transformation. The
retail sector is characterized by a high degree of fragmentation
with over 5 million outlets. Due to their small size, and unlike
retailers in developed countries, Indian retailers have very little
bargaining power vis- -vis the manufacturers. In the emerging
scenario, traditional formats of retailing (like hawkers, grocers,
and paan shops) are now co-existing with modern formats like
supermarkets and non-store retailing channels, such as multi-level
marketing and teleshopping. The structure of India's retail sector
has an enormous influence on marketing strategy and marketing
activities of firms. The Indian retail sector has arrived at a very
critical stage. Stores in modern formats have emerged in the
metropolitan cities, but the bulk of the retail sales still take
place through traditional retail formats. The development of modern
retailing is of great interest to marketing scholars,
practitioners, and policy makers. The emergence of new formats of
retailing has attracted the attention of government functionaries,
company managers, and economic analysts. This book analyzes the
developments in retailing in India. It consists of 20 papers
authored by scholars in the field. This work will appeal to all
categories of readers, particularly students of business
management, economics, and commerce; company executives; government
officials; and non-governmental organizations monitoring
developments in the Indian economy.
General
Imprint: |
New Century Publications
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Country of origin: |
India |
Release date: |
August 2022 |
First published: |
October 2007 |
Editors: |
R. Sudarshan
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Dimensions: |
145 x 225 x 28mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
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Pages: |
264 |
ISBN-13: |
978-81-7708-148-0 |
Categories: |
Books >
Business & Economics >
General
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LSN: |
81-7708-148-9 |
Barcode: |
9788177081480 |
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