Seduction - Men, Masculinity, and Mediated Intimacy (Paperback)

Within the so-called seduction community, the ability to meet and attract women is understood as a skill which heterosexual men can cultivate through practical training and personal development. Though it has been an object of media speculation - and frequent sensationalism - for over a decade, this cultural formation remains poorly understood. In the first book-length study of the industry, Rachel O'Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials. Pushing past established understandings of 'pickup artists' as pathetic, pathological or perverse, she examines what makes seduction so compelling for those drawn to participate in this sphere. Seduction vividly portrays how the twin rationalities of neoliberalism and postfeminism are reorganising contemporary intimate life, as labour-intensive and profit-orientated modes of sociality consume other forms of being and relating. It is essential reading for students and scholars of gender, sexuality, sociology and cultural studies, as well as anyone who wants to understand the seduction industry's overarching logics and internal workings.

General

Imprint:	Polity Press
Country of origin:	United Kingdom
Release date:	May 2018
Authors:	R. O'Neill
Dimensions:	226 x 160 x 19mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-1-5095-2156-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Gender studies > Men's studies Books > Social sciences > Sociology, social studies > Social institutions > Family & relationships > Sexual relations
LSN:	1-5095-2156-9
Barcode:	9781509521562

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