The open character of the global economy combined with the
internationalization of business means that business students are
increasingly required to understand the complexities of
international business. This introductory textbook provides
students with a comprehensive overview of this vital topic.
Subjects discussed withing the text include: the political and
economic environment; culture; management and organization;
international marketing strategies; intercultural communication;
international law; international finance; and logistics /
international transport.
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