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Dexterity in Global Business - A Cross-Dimensional Analysis (Hardcover)
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Dexterity in Global Business - A Cross-Dimensional Analysis (Hardcover)
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Emerging markets today not only provide multiple goods and services
to customers but also expose their behaviour to cross-cultural
differences and innovations. The specialisation of the production
process has also brought cultural changes with business
penetrations in the low production skills regions across multiple
countries. The international partnering in reference to production
technology, co-branding, distribution and retailing may bring high
success to the companies of the home countries by increasing market
share in the region, as well as augmenting customer value for
mutual benefit. Globalisation has opened many routes to marketing,
including marketing opportunities through the internet and virtual
shops. However, amidst increasing market competition, the rules of
the game are subject to change without notice. In this process, a
company must understand thoroughly all the moves of the rival firms
from various sources. The locales of business rivalry have to be
spotted and identified in order to assess their strengths. An
intriguing aspect of the marketplace is that the nature of
competition can change over time. A technology, company, or product
does not need to remain prey to another forever. Competitive roles
can be radically altered with technological advances or with the
right marketing decisions. The reduction in tariff barriers, duties
and liberalisation processes world-wide has stimulated
international marketing across regional boundaries. The recent
trend of global business shows that multinational companies are
following integrated strategies to gain a competitive advantage in
the marketplace. This book addresses the impact of globalisation in
the emerging markets towards enhancing business growth and working
out effective market reforms to stimulate overall business growth;
and it also serves as a knowledge hub to measure the global-local
effects on business in the emerging markets.
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