Get the real guidance you need to create and build your first
startup company from founders who have been there many times
before. The first run printing of The Startup Playbook SOLD OUT!
So, we revised, expanded, and improved this second edition,
including a new foreword by Brad Feld, author of Venture Deals. We
still give our personal, how-to guide for building your startup
from the ground up. You'll find a collection of the major lessons
and shortcuts we've learned that will shift the odds in your favor.
We're sharing our tips, secrets, and advice in a frank,
founder-to-founder discussion with you. We make no bones about our
bias. We're on your side, the founder's side. While venture
capitalists, investors, and accelerators/incubators can add great
value in the startup ecosystem, this book isn't about their points
of view. We'll tell you where our interests as founders diverge
from those on the other side of the table--investors, bankers,
advisors, board members, and others--and what to do when that
happens. The Startup Playbook is not a recipe, it's not a template,
it's not a list of tasks to do. It's our insider's guide to
starting a company and running it successfully in those critical
early months. Between us, we've started over a dozen high-tech
software companies and raised over $500 million in investment
capital. We've acquired over thirty-five companies, had three of
our startups go public, sold six of them, and we made billions of
dollars for shareholders. We've also invested in over eighty
startups, advised and mentored over two hundred companies and
actively worked with venture capitalists (VCs), incubators, and
accelerators to help launch many other new startups. We've had
plenty of failures, too. And we've probably learned more from those
than from the successes. We share those lessons as well. The
Startup Playbook is full of our advice, guidance, do's, and don'ts
from our years of experience as founders many times. We want to
share our hard-earned knowledge with you to make success easier for
you to achieve. "This book is extraordinarily fresh and exciting.
In an accessible, straight talk fashion, this book is a manual, and
an inspiration. The Startup Playbook is smart and avoids the 'I am
so smart' over-writing endemic to the genre. Read this as it is
presented. You'll be doing yourself a tremendous favor." --Amazon
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