Toolbox Digital Business - Leadership, Business Models, Technologies and Change (Hardcover, 1st ed. 2022)

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

General

Imprint:	Springer
Country of origin:	Netherlands
Series:	Management for Professionals
Release date:	May 2022
First published:	2022
Authors:	Ralf T Kreutzer
Dimensions:	235 x 155 x 40mm (L x W x T)
Format:	Hardcover
Pages:	561
Edition:	1st ed. 2022
ISBN-13:	978-3-658-37016-9
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	3-658-37016-5
Barcode:	9783658370169

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