Created through a "student-tested, faculty-approved" review process
with more than 200 students and faculty, SELL 4 is an engaging and
accessible solution to accommodate the diverse lifestyles of
today's learners. SELL 4 employs a comprehensive coverage of
contemporary professional selling in an interesting and challenging
manner. Including relational consultative selling, the text is
organized on a more contemporary relationship-selling process that
the author team has tested in, and developed for, major selling
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