For decades after its invention, television was considered by many
to be culturally deficient when compared to cinema, as analyses
rooted in communication studies and the social sciences tended to
focus primarily on television's negative impact on consumers. More
recently, however, denigration has largely been replaced by serious
critical consideration of what television represents in the
post-network era. Once derided as a media wasteland, TV is now
praised for its visual density and complexity. In the last two
decades, media scholars have often suggested that television has
become cinematic. Serial dramas, in particular, are acclaimed for
their imitations of cinema's formally innovative and narratively
challenging conventions. But what exactly does "cinematic TV" mean?
In Cinematic TV, author Rashna Wadia Richards takes up this
question comprehensively, arguing that TV dramas quote, copy, and
appropriate (primarily) American cinema in multiple ways and toward
multiple ends. Constructing an innovative theoretical framework by
combining intertextuality and memory studies, Cinematic TV focuses
on four modalities of intermedial borrowings: homage, evocation,
genre, and parody. Through close readings of such exemplary shows
as Stranger Things, Mad Men, Damages, and Dear White People, the
book demonstrates how serial dramas reproduce and rework, undermine
and idolize, and, in some cases, compete with and outdo cinema.
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