Although many white southerners chose to memorialize the Lost
Cause in the aftermath of the Civil War, boosters, entrepreneurs,
and architects in southern cities believed that economic
development, rather than nostalgia, would foster reconciliation
between North and South. In "Designing Dixie, " Reiko Hillyer shows
how these boosters crafted distinctive local pasts designed to
promote their economic futures and to attract northern tourists and
investors.
Neither romanticizing the Old South nor appealing to Lost Cause
ideology, promoters of New South industrialization used urban
design to construct particular relationships to each city's
southern, slaveholding, and Confederate pasts. Drawing on the
approaches of cultural history, landscape studies, and the history
of memory, Hillyer shows how the southern tourist destinations of
St. Augustine, Richmond, and Atlanta deployed historical imagery to
attract northern investment. St. Augustine's Spanish Renaissance
Revival resorts muted the town's Confederate past and linked
northern investment in the city to the tradition of imperial
expansion. Richmond boasted its colonial and Revolutionary
heritage, depicting its industrial development as an outgrowth of
national destiny. Atlanta's use of northern architectural language
displaced the southern identity of the city and substituted a
narrative of long-standing allegiance to a modern industrial order.
With its emphases on alternative southern pasts, architectural
design, tourism, and political economy, "Designing Dixie
"significantly revises our understandings of both southern
historical memory and post-Civil War sectional reconciliation.
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