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Books > Social sciences > Sociology, social studies > Anthropology
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"Here, There and Everywhere" (Paperback)
Loot Price: R748
Discovery Miles 7 480
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"Here, There and Everywhere" (Paperback)
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American popular culture is everywhere. All over the world, kids
wear Levis, radios blare rap songs, television stations broadcast
American programs, and Hollywood movies draw huge audiences. Does
this massive "Americanization" of the globe represent some sinister
form of cultural imperialism? Alternatively, do audiences and
consumers in the importing countries accept American movies, music,
and television programs because they match local trends and
desires? Do receiving communities transform these products to fit
their own needs, to the point where they are no longer "American"
but in fact have become indigenous? And who is in charge of all of
this, anyway? Is it Wall Street, Madison Avenue, the Pentagon, the
CIA, or Hollywood? Is it, at least partly, local economic and
political elites in the receiving countries? Or is it simply "the
people," nationalities be damned? These are the questions at the
heart of the essays collected in "Here, There and Everywhere."
Essays by 23 authors from 14 countries cover topics from Japan to
Spain, Nigeria to Russia, and from West Germany to East Germany (a
distance that seemed to be further than travelling to the moon, yet
was covered by rock 'n' roll most easily, despite the wall). In
five sections, they examine the historical background, the impact
of Hollywood, the power of American popular music from jazz to rock
'n' roll and rap, and the popularity of as well as resistance to
American popular culture in particular countries.
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