Market Entry in Japan - Theory and Management in a Turbulent Era (Hardcover, First)

"Market Entry in Japan" provides a sound scientific and up-to-date representation of important social, economic and management matters, as well as a theoretical and practice-oriented overview of potentially successful ways in which to approach the Japanese market. It presents a thorough analysis of the latest theories on 'Managing under Different Entry Methods'. It also evaluates current research to increase intercultural understanding both in scientific and practical terms and to offer answers to the question 'How should your corporate activities in Japan be organized?'

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	November 2008
First published:	February 2009
Authors:	Rene Haak • Ulrike Haak
Dimensions:	216 x 140 x 16mm (L x W x T)
Format:	Hardcover
Pages:	165
Edition:	First
ISBN-13:	978-1-4039-9860-6
Categories:	Books > Business & Economics > Business & management > International business
LSN:	1-4039-9860-4
Barcode:	9781403998606

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