|
Books > Computing & IT > Computer communications & networking
|
Not currently available
Neuroscience in Information Systems Research - Applying Knowledge of Brain Functionality Without Neuroscience Tools (Paperback, 1st ed. 2017)
Loot Price: R705
Discovery Miles 7 050
You Save: R1,321
(65%)
|
|
|
Neuroscience in Information Systems Research - Applying Knowledge of Brain Functionality Without Neuroscience Tools (Paperback, 1st ed. 2017)
Series: Lecture Notes in Information Systems and Organisation, 21
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
This book shows how information systems (IS) scholars can
effectively apply neuroscience expertise in ways that do not
require neuroscience tools. However, the approach described here is
intended to complement neuroscience tools, not to supplant them.
Written by leading scholars in the field, it presents a review of
the empirical literature on NeuroIS and provides a conceptual
description of basic brain function from a cognitive neuroscience
perspective. Drawing upon the cognitive neuroscience knowledge
developed in non-IS contexts, the book enables IS scholars to
reinterpret existing behavioral findings, develop new hypotheses
and eventually test the hypotheses with non-neuroscience tools. At
its core, the book conveys how neuroscience knowledge makes a
deeper understanding of IS phenomena possible by connecting the
behavioral and neural levels of analysis.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
