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The Transnational Media Corporation - Global Messages and Free Market Competition (Paperback)
Loot Price: R564
Discovery Miles 5 640
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The Transnational Media Corporation - Global Messages and Free Market Competition (Paperback)
Series: Routledge Communication Series
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Loot Price R564
Discovery Miles 5 640
Expected to ship within 10 - 15 working days
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The combination of international privatization trends coupled with
advancements in computer and communication technology have
transformed the conduct of international business. The result has
been a consolidation of players in all aspects of business,
including banking, aviation, insurance, and mass media. This book
discusses one such player -- the Transnational Media Corporation
(TNMC).
Long remembered as a time of rapid growth and expansion for
international business, the decades of the '80s and '90s were a
period characterized by major mergers and acquisitions. Good
examples of this include Time Inc.'s 1989 merger with Warner
Communication for $11.2 billion and Walt Disney's 1996 purchase of
Cap Cities/ABC for $19.5 billion. According to the late Steven
Ross, former co-chief executive officer of Time-Warner, "In order
to succeed in business today, you must be in all the major markets
of the world." TNMCs have indeed become salient features of today's
global economic landscape.
This volume asks the most basic of questions: What makes a global
corporation global? And, to what extent do TNMCs affect the
marketplace of ideas? This book, then, is intended for the business
professional or student who is interested in understanding the
business and operations of transnational media.
Part I examines the regulatory and economic reasons prompting the
formation of a TNMC. It seeks to explain why such companies engage
in direct foreign investment and further considers how
transnational operations affect the development of new media
products in terms of cost, quality, and availability. The TNMC is
unique among global corporations given the fact that its primary
business is the creation of information and entertainment products.
This book also examines the highly complex relationship between
TNMCs and the host nations in which they operate. It further
considers such specific issues as cultural trespass, transborder
data flow, and the effects of transnational media on the
marketplace of ideas.
Part II of this volume provides a series of case study analyses of
five leading TNMCs including Time-Warner Inc., Sony Inc.,
Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd.
Specific attention is given to the history, business philosophy,
and economic performance of each of these companies.
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