The two most critical issues for business today, according to CEO's
Barrett has worked with, are: "How to tap the deepest levels of
creativity and the highest levels of productivity of our
employees." In a world where competition has become global,
successful companies are learning to build competitive advantage
through their human capital. In the 21st Century, even that will
not be enough. Success will also hinge on whether, in the eyes of
the employees and society-at-large, the organization is a trusted
member of the community and a good global citizen. Developing a
values-driven approach to business is quickly becoming essential
for financial success. Who you are and what you stand for are
becoming just as important as what you sell. "More than simply a
majestic vision, Richard Barrett's book brilliantly describes the
ways and means for business leaders to create the compassionate and
viable future we urgently need on our beautiful planet." -Godric
E.S. Bader, F.R.S.A., Life President, Scott Bader Commonwealth Ltd.
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