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Screen Culture - A Global History (Hardcover)
Loot Price: R1,605
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Screen Culture - A Global History (Hardcover)
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In this expansive historical synthesis, Richard Butsch integrates
social, economic, and political history to offer a comprehensive
and cohesive examination of screen media and screen culture
globally - from film and television to computers and smart phones -
as they have evolved through the twentieth and twenty-first
centuries. Drawing on an enormous trove of research on the USA,
Britain, France, Egypt, West Africa, India, China, and other
nations, Butsch tells the stories of how media have developed in
these nations and what global forces linked them. He assesses the
global ebb and flow of media hegemony and the cultural differences
in audiences' use of media. Comparisons across time and space
reveal two linked developments: the rise and fall of American
cultural hegemony, and the consistency among audiences from
different countries in the way they incorporate screen
entertainments into their own cultures. Screen Culture offers a
masterful, integrated global history that invites media scholars to
see this landscape in a new light. Deeply engaging, the book is
also suitable for students and interested general readers.
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