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Retail Buying - From Basics to Fashion (Paperback, 5th Revised edition)
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Retail Buying - From Basics to Fashion (Paperback, 5th Revised edition)
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This comprehensive book provides students with the skills and savvy
needed to become successful buyers in any area of retail. With a
simple and straightforward approach, Clodfelter presents
step-by-step instructions for typical buying tasks, such as
identifying and understanding potential customers, creating a
six-month merchandising plan, and developing sales forecasts. With
coverage of math concepts integrated throughout the text, this new
edition contains up-to-date coverage of important retailing trends,
including more coverage of international buying and sourcing,
integration of product development concepts throughout, and more
math practice problems in chapters. Updated Snapshot and Trendwatch
features present current info and new case studies from the fashion
industry.Ample activities-drawn from real-world merchandising and
incorporating current trends-give students the opportunity to apply
critical skills as they would in a professional environment. New to
This Edition: ~STUDIO: Retail Buying Studio features online
self-quizzes, flashcards, math practic problems and Excel
spreadsheet activities that align with chapter "Spreadsheet Skills"
activities ~Additional math practice problems in end of chapter
activities ~More than 20% new photographs throughout the book ~30%
new Snapshot and Trendwatch features and updated content in all
cases ~Expanded coverage of buying in foreign markets ~Integrated
content on product development throughout PLEASE NOTE: Purchasing
or renting this ISBN does not include access to the STUDIO
resources that accompany this text. To receive free access to the
STUDIO content with new copies of this book, please refer to the
book + STUDIO access card bundle ISBN 9781501395260. STUDIO Instant
Access can also be purchased or rented separately on
BloomsburyFashionCentral.com.
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