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Marketing Tourism in South Africa (Paperback, 4th edition)
Loot Price: R414
Discovery Miles 4 140
You Save: R30
(7%)
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Marketing Tourism in South Africa (Paperback, 4th edition)
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List price R444
Loot Price R414
Discovery Miles 4 140
You Save R30 (7%)
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This is the fourth edition of Marketing tourism in South Africa by
UCT senior lecturer Richard George. This new and updated edition is
suitable for universities, universities of technologies and
colleges where Tourism Marketing or Marketing for Tourism is
taught. This course is taught mainly at first or second year and
sometimes at third year as part of a National Diploma in Tourism
Management, a BCom (Tourism) or a post-graduate diploma in Tourism.
Up-to-date statistics, analysis of important players, and
discussion of key trends ensures the book is at the forefront of
local developments in tourism marketing. End-of-chapter case
studies and example boxes allow students to grasp the practical
applications of the theory to provide real-life current practice.
There are also logos, photos, and website which will save lecturers
preparation time while familiarizing the student with the landscape
of the tourism industry in South Africa.
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