A better time for your business starts in the next decade.
Are you ready?
In this fast and furious time machine of a book, Richard Laermer
shows you how to use-and in some cases abuse-the trends of the next
decade (or two) that really matter. As an author with a functional
crystal ball, a veteran marketing innovator, and media master,
Laermer foresees a fabulous future-if you start planning for it
today.
Sometimes you see a business evolve and think, "I wish I'd
thought of that." With his trademark razor-sharp style, Laermer
reveals the most functional forecasting secrets of professional
trendspotters. Divided into nine categories, with more than 72
"short-short" chapters and dozens of outrageous sidebars, this
captivating book shows you the ways to: Read the signs Influence
the trends Embrace new and reject stodgy Anticipate change Ask
experts the right questions Seek out visionaries and snub fakers
Separate the trends from fads Use technology-for everything Cash in
on being ahead of the competition
"2011: Trendspotting for the Next Decade" is packed with
eye-popping predictions (and realities) on how you'll live, work,
play, buy, sell, talk, text, laugh, and more. You'll discover how
miniscule attention spans will increase a need for velocity...how
to work while you're sleeping...how to wash off mediocrity...and
why today's communication devices will become obsolete. With
"2011"you'll learn how to participate in change instead of trailing
it.
Laermer calls trends as he sees 'em-from what's dead to what's
sensational to what's novel and what's next. If you're looking for
surprising observations, shocking statistics, sublime insights, and
wholesome food for thought--read this book.
Because this is your life...in "2011."
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