Now in its seventh edition, this essential text continues to
provide students with a comprehensive yet accessible overview of
the study and practice of persuasive communication. Attuned to the
swift changes in the world of persuasion in the twenty-first
century, this book covers how theories and research illuminate and
adapt to our present digital era, with continued attention to
ethical implications and today’s big topics. This new edition
features updated definitions of key terms in the field as they
relate to present-day practice; an integration of persuasion
theories and the ubiquity of online influence; new examples and
cases to illustrate persuasive communication’s approach to health
campaigns, attitudes, communicator appeals, dissonance, and ethics;
and a thorough reflection of the most current scholarship in the
field. The Dynamics of Persuasion, Seventh Edition provides a solid
foundation for undergraduate students in communication studies and
psychology to grasp the key concepts and practices of persuasive
communication today. The book is complemented by online resources
for both instructors and students, including an instructor’s
manual, lecture slides, sample test questions, and links to
relevant articles and videos illustrating concepts presented in the
text. Please visit www.routledge.com/cw/perloff.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Series: |
Routledge Communication Series |
Release date: |
November 2020 |
First published: |
2020 |
Authors: |
Richard M Perloff
|
Dimensions: |
187 x 238 x 31mm (L x W x T) |
Format: |
Paperback
|
Pages: |
566 |
Edition: |
7th New edition |
ISBN-13: |
978-0-367-50984-2 |
Categories: |
Books
|
LSN: |
0-367-50984-9 |
Barcode: |
9780367509842 |
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