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The Dynamics of Persuasion - Communication and Attitudes in the Twenty-First Century (Paperback, 7th New edition) Loot Price: R1,693
Discovery Miles 16 930
The Dynamics of Persuasion - Communication and Attitudes in the Twenty-First Century (Paperback, 7th New edition): Richard M...

The Dynamics of Persuasion - Communication and Attitudes in the Twenty-First Century (Paperback, 7th New edition)

Richard M Perloff

Series: Routledge Communication Series

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Loot Price R1,693 Discovery Miles 16 930 | Repayment Terms: R159 pm x 12*

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Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: November 2020
First published: 2020
Authors: Richard M Perloff
Dimensions: 187 x 238 x 31mm (L x W x T)
Format: Paperback
Pages: 566
Edition: 7th New edition
ISBN-13: 978-0-367-50984-2
Categories: Books
LSN: 0-367-50984-9
Barcode: 9780367509842

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