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How Audiences Decide - A Cognitive Approach to Business Communication (Hardcover) Loot Price: R2,613
Discovery Miles 26 130
How Audiences Decide - A Cognitive Approach to Business Communication (Hardcover): Richard Young

How Audiences Decide - A Cognitive Approach to Business Communication (Hardcover)

Richard Young

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Loot Price R2,613 Discovery Miles 26 130 | Repayment Terms: R245 pm x 12*

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How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. a a It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. a By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them.a The book covers a broad range of communication techniquesa "including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appealsa "and examines the empirical evidence supporting each of them.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 2010
First published: 2011
Authors: Richard Young
Dimensions: 254 x 178 x 28mm (L x W x T)
Format: Hardcover
Pages: 396
ISBN-13: 978-0-415-87899-9
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 0-415-87899-3
Barcode: 9780415878999

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