The airline industry presents an enigma. High growth rates in
recent decades have produced only marginal profitability. This book
sets out to explain, in clear and simple terms, why this should be
so. It provides a unique insight into the economics and marketing
of international airlines.
Flying Off Course has established itself over the years as the
indispensable guide to the inner workings of this exciting
industry. This enlarged fourth edition, largely re-written and
completely updated, takes into account the sweeping changes which
have affected airlines in recent years. It includes much new
material on many key topics such as airline costs, ?open skies?,
air cargo economics, charters and new trends in airline
pricing.
It also contains two exciting new chapters on the economics of
the low-cost no frills carriers and on the future prospects of the
industry.
The book provides a practical insight into key aspects of
airline operations, planning and marketing within the conceptual
framework of economics . It is given added force by the author's
hands-on former experiences as a Chairman and CEO of Olympic
Airways and as a non-executive Director of South African Airways
while he is currently a non-executive Director of easyJet.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!