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The Superpromoter - The Power of Enthusiasm (Hardcover) Loot Price: R1,419
Discovery Miles 14 190
Repayment Terms: R133 pm x 12*
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The Superpromoter - The Power of Enthusiasm (Hardcover): Rijn Vogelaar

The Superpromoter - The Power of Enthusiasm (Hardcover)

Rijn Vogelaar

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Loot Price R1,419 Discovery Miles 14 190 | Repayment Terms: R133 pm x 12*

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2011
First published: 2011
Authors: Rijn Vogelaar
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Hardcover
Pages: 238
ISBN-13: 978-0-230-28509-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-28509-0
Barcode: 9780230285095

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