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Books > Business & Economics > Business & management > Business negotiation
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Pre-Suasion - A Revolutionary Way to Influence and Persuade (Paperback)
Loot Price: R275
Discovery Miles 2 750
You Save: R45
(14%)
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Pre-Suasion - A Revolutionary Way to Influence and Persuade (Paperback)
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List price R320
Loot Price R275
Discovery Miles 2 750
You Save R45 (14%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Influence established Cialdini as the world's foremost authority on
the science of persuasion, winning plaudits from such figures as
Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini
builds on his investigations into the subtle world of influence to
reveal that the best persuaders succeed not only because of what
they say or how they say it, but because of what they do in the
moment before they deliver their message. In the process he draws
on a series of compelling case studies and a profound understanding
of human psychology to offer a ground-breaking work that is both
fascinating and brilliantly practical.
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