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The Small Big - Small Changes That Spark Big Influence (Standard format, CD, Unabridged edition)
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The Small Big - Small Changes That Spark Big Influence (Standard format, CD, Unabridged edition)
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At some point today you will have to influence or persuade
someone--your boss, a co-worker, a customer, spouse, your kids, or
even your friends. What is the smallest change you can make to your
request or situation that will lead to the biggest difference in
the outcome? In "The Small Big," three heavyweights from the world
of persuasion science and practice describe how, in today's
information overloaded and stimulation saturated world,
increasingly it is the small changes that you make that lead to the
biggest differences.
In the last few years more research--from fields such as
neuroscience, cognitive psychology, social psychology, and
behavioral economics--has helped to uncover an even greater
understanding of how influence, persuasion and behavior change
happens. The authors present lots of small changes that can bring
about momentous shifts in results. Anyone can significantly
increase his or her ability to influence and persuade others, not
by informing or educating people into change but instead by simply
making small shifts in approach that link to deeply felt human
motivations.
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