My Modern Movement (Paperback)

For those of advanced tastes, the Modern Movement was a welcome corrective to the debased aesthetics of the commercial world. The products of light industry were as untutored in the 1920s and 30s as massed housing and both took scant interest in the idealist thinking that sought to harness architecture and design to social progress. Robert Best, one of Britain’s leading industrialists in this period, shared the goal of better mass education but was troubled by Modernism’s promoters, for reasons that they found hard to understand. If the few knew better than the many, and had an obligation to elevate them whether they liked it or not, where did this leave the democratic principles that our liberal society prided itself on? Best felt that the campaign to popularise Functionalist design took propaganda into territory that had uncomfortable political overtones. In this extraordinary memoir, written in the early 1950s but never previously published, Best explored his concern about the sense of noblesse oblige that lay behind such bodies as the Council of Industrial Design, set up in 1944 ostensibly to raise the saleability and quality of British manufacturing but also, in his view, to brainwash the public into denying what it liked in favour of more cultivated but untested alternatives.

General

Imprint:	EnvelopeBooks
Country of origin:	United Kingdom
Release date:	October 2021
Authors:	Robert Dudley Best
Dimensions:	203 x 127 x 21mm (L x W x T)
Format:	Paperback
Pages:	296
ISBN-13:	978-1-83817-208-4
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Individual designers Books > Humanities > History > General Books > Arts & Architecture > History of art / art & design styles > From 1900 > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Books > History > General
LSN:	1-83817-208-4
Barcode:	9781838172084

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