Bright Marketing for Small Business (Paperback, 2nd Revised edition)

Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? How can your marketing reach out to your customers? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won't be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today's increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition. Robert Craven has an extensive and practical experience of business marketing and currently the managing director of the Directors' Centre, Robert writes in an informal style which makes Bright Marketing both practical and inspiring.

General

Imprint:	Crimson Publishing
Country of origin:	United Kingdom
Series:	Startups
Release date:	June 2011
First published:	2010
Authors:	Robert Craven
Dimensions:	216 x 138 x 13mm (L x W x T)
Format:	Paperback - With flaps
Pages:	176
Edition:	2nd Revised edition
ISBN-13:	978-1-85458-562-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-85458-562-2
Barcode:	9781854585622

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!