Persuasion: Social Influence and Compliance Gaining first helps
students understand established theories and models of persuasion.
It then encourages them to develop and apply general conclusions
about persuasion in real-world settings. The 5th edition explores
how social media continues to be a form of influence, but it also
looks at grassroots movements, such as the Tea Party and Occupy
Wall Street, and traditional forms of persuasion, such as
advertising, marketing, and political campaigning.
General
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