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Persuasion - Social Influence and Compliance Gaining, 5e (International Student Edition) (Paperback) Loot Price: R1,719
Discovery Miles 17 190
Persuasion - Social Influence and Compliance Gaining, 5e (International Student Edition) (Paperback): Robert H. Gass, John S....

Persuasion - Social Influence and Compliance Gaining, 5e (International Student Edition) (Paperback)

Robert H. Gass, John S. Seiter

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Loot Price R1,719 Discovery Miles 17 190 | Repayment Terms: R161 pm x 12*

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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: June 2017
First published: 2013
Authors: Robert H. Gass • John S. Seiter
Dimensions: 235 x 191 x 30mm (L x W x T)
Format: Paperback
Pages: 400
ISBN-13: 978-1-138-09087-3
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN: 1-138-09087-5
Barcode: 9781138090873

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