Persuasion - Social Influence and Compliance Gaining (Paperback, 6th edition)

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2018
First published:	2018
Authors:	Robert H. Gass • John S. Seiter
Dimensions:	249 x 186 x 22mm (L x W x T)
Format:	Paperback
Pages:	450
Edition:	6th edition
ISBN-13:	978-1-138-63061-1
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	1-138-63061-6
Barcode:	9781138630611

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